![]() ![]() ![]() Cathartic content: How YouTube is helping over 50s come to terms with ageing This shows that not only is YouTube for older audiences but that older YouTubers are able to reach and influence younger viewers too. Having a look at Alan’s subscribers reveals that his audience is mainly Millennials (typically those born between 19), with 43% of his regular viewers being between 25 and 44-years-old. “The knowledge gained from a lifetime spent as a professional plumbing and heating engineer could help all those starting out with their own house to cut those expensive maintenance bills – I could give something back to help everybody.” “My daughter was struggling with her bills and it made me realise I could help everybody out, not just her”, explains Alan Wall, 66, whose DIY YouTube channel ‘Dereton33’ has 58,000 subscribers. Over 50s aren’t just content with watching YouTube videos anymore, they’re now active participants, creating and uploading their own video content, sharing the wisdom they’ve learnt over the years, often to incredibly attentive and loyal younger audiences. YouTube: The Cross-Generational Communicator Added to that, boomers now spend more time online (19 hours a week) than watching television (16 hours) or reading print, making the internet their preferred form of entertainment and news. Boomers Google the word ‘YouTube’ over 3,600 times every minute of every day. How old is too old when it comes to being internet famous? We may traditionally think of the internet, social media and computers in general as the preserve of the young, but with baby boomers (those roughly over the age of 50) becoming increasingly tech-savvy, time-rich and financially comfortable, it looks like they’re engaging with YouTube more than ever.Īccording to a report by Google and Ipsos, over half of baby boomers watch online video, and YouTube is by far the most popular site, with 82% of over-50s using it. How YouTube became the go-to video platform for the older generation ![]()
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